The Most Famous Business Course Correction Of All Time (And A 250k Passive Income Pivot By One Of My Students)
Acquisition Aces - Issue #11 - Read Time - 3.5 minutes
The Most Famous Business Course Correction Of All Time (And A 250k Passive Income Pivot By One Of My Students)
In 2005, a company called Odeo was founded. The initial concept was to help people find and subscribe to podcasts. Unfortunately, there was some stiff competition. A little company called Apple (you may have heard of it) was beginning to dominate the niche with its iTunes platform.
Seeing the digital writing on the digital wall, the heads of the company decided to make a pivot to a new offer. Two employees, Jack Dorsey and Biz Stone, came up with the idea of changing the app to a status-updating micro-blogging platform. On July 15, 2006, Twitter was born. I use it every day, along with 556 million other people.
