The Gordian Knot Mentality For Business Acquisition
The Gordian Knot Mentality For Business Acquisition
You can learn a lot from history. Even though there have been huge changes in technology, people have remained mostly the same throughout the ages. Parents still want the best for their children and commerce creates resources for those who know how to play the game. There is a legend about Alexander the Great that still has a principle that can help us with business today.
As the story goes, there was an unbelievably complex knot tied to an oxcart in the city of Gordium. It was decreed that whoever could untie the knot would go on to rule Asia. Alexander was challenged to untie the knot in 333 BC. He examined it briefly but instead of trying to untie it, Alexander drew his sword and cleaved it in two.
Alexander The Great Cuts The Gordian Knot, Jean-Simon Berthelemy
One of the morals of the story is that there are creative solutions to seemingly impossible problems. Alexander really wanted to rule Asia so he created a brute force option. If you want something bad enough you will find a way.
How To Brute Force Business Acquisition
One of the best things about working for yourself can also be its worst. Namely, having complete control over your time. It is very easy to find yourself doom scrolling on social media and then telling yourself that a nap sounds like a great idea because, hey, no boss.
When you have a job, it is the threat of losing a paycheck and the ability to feed your family that helps keep these moments from happening. When you work for yourself there is not an immediate consequence for taking a break. Nothing happens that day necessarily, but do it enough times and there will be issues. The key to preventing this is to create that same feeling of leverage over yourself by figuring out what is important to you. Then, when you feel like not being productive think about those things.
Some people call this your why. I call it the 4 Fs.





Ben Kelly