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Fool’s Gold Adjacent (How To Find The Best Deal For You)

Ben Kelly Ben KellyJanuary 10, 2024 · 6 min read
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Fool’s Gold Adjacent (How To Find The Best Deal For You)


Fool’s Gold Adjacent (How To Find The Best Deal For You)

Pyrite, aka iron sulfide, has a long and storied history of getting people very excitable.  If you don’t recognize the mineral because it has been a while since you have studied geology in school, it has another name.  Fool's gold.  A lot of people with untrained eyes have made some bad decisions based on the perception that they held something of extreme value, only to find out they didn’t have anything at all.  Indeed, a large part of the frenzy surrounding the 1849 California gold rush was fueled by pyrite.

Pyrite, aka Fool’s Gold

However, there is an interesting fact that most people don’t know about the mineral.  It is often a great way to find actual gold because the two minerals are formed under very similar conditions.  This means that although it may seem on the surface you don’t have what you want, if you dig a little deeper you can get to the good stuff.  It may take you a little longer, but no element has more uses than gold, so it is worth it to keep looking if the conditions are right.

Acquiring a business is similar to gold prospecting in this way.  Sometimes, you have to keep on digging.  The mechanism to do this is everyone’s favorite activity:  research! OK, maybe it’s not everyone’s favorite but it is super important to your success when looking at a deal.


The Simplest Business Plan Of All Time

When you are doing a deal to acquire a business, in-depth research is a superpower.  It gives you a lot of clarity and whoever is the clearest on the situation in a negotiation usually wins.  You can never start researching too early.  In fact, the best time to start digging into the data is before you even start looking at specific deals.  Why?  Because in-depth market research allows you to figure out what types of businesses are trending in a positive direction.

For example, take accounting firms.  Did you know that a ton of accountants are retiring and there are not enough new CPAs coming up in the ranks to replace them?  This means that the demand for accounting services will not only stay steady going forward but will probably increase.  If the other aspects of an accounting firm appeal to you and are a good fit for your skill set, this is a positive set of factors that tell you to start looking for specific deals.  Doesn’t it make good business sense to look for industries that are also experiencing a lack of supply?  These types of trends can be discovered with a little work.

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